B2B PR & Outreach Agency | Get Named Where It Counts
Earn placements on the publications editors,
search engines and AI models actually trust.
B2B Link Building vs Authority vs AI Visibility
Most agencies sell all three as one product. They are not, and knowing which you are buying changes what you should pay for.
| What earns it | What it moves | |
|---|---|---|
| Links | Volume and domain authority | Rankings. Fails as a directory link that influences nothing else |
| Authority | Substantive contributed work on publications with real editorial standards | How buyers read your name, plus rankings |
| AI visibility | Accurate, consistent mentions on sources models already trust, with or without a link | Whether ChatGPT names you when asked about your category |
We are explicit about which placements serve which goal, and we report against all three.
Why B2B PR Is Now an AI Visibility Channel
When a buyer asks an AI assistant who the leading vendors in cloud data security are, the model does not consult your website first. It assembles an answer from what the wider web says about the category: analyst coverage, industry publications, comparison articles, community discussion. Your own site is one source among many, and it is the one the model trusts least, because it is the one you control.
So the highest leverage GEO activity is often not on your site at all. It is being mentioned, accurately and repeatedly, on sources the model already treats as reliable.
That is PR. It just has a new second job.
Our B2B PR and Outreach Services
B2B Guest Posting and Contributed Articles
Our team has spent years building editor relationships in B2B tech verticals, so you get published on top tier sites without your team spending time on outreach.
Market Expert Package
A four month contributed column in a major business publication, under your executive’s byline. It fits a founder with a real point of view. It does not fit anyone looking for a quick link.
PR On Demand
Pay per successful publication. Your content appears only on reputable sites you approve in advance. No retainer for effort that produces nothing.
Brand Entity and Mention Consistency
Inconsistent facts are the most common reason a model declines to state anything confident about a company. We keep your category and core facts identical everywhere.
Influencer and Analyst Relations
We identify the people whose opinion moves your market and build genuine relationships rather than sending mass pitches.
B2B PR and Outreach Results
Authority is the slowest channel we run and the one with the longest half life. A placement earned this quarter holds its link, stays in the index, and remains retrievable by AI engines for years.
“They really care about their clients.”
Marketing Director, Driivz. Clutch, September 2021.B2B PR and Outreach FAQs
Is this link building?
It overlaps but it is not the same. Link building optimizes for referring domains. What we do optimizes for whether real publications with real editors choose to publish you, which produces links as a byproduct and, increasingly, AI citations as a second byproduct.
How does PR affect AI search visibility?
Generative engines build their picture of a category from third party sources more than from vendor websites. If your competitors are covered in the publications a model retrieves from and you are not, the model has nothing to say about you.
How long until we see placements?
First placements typically land within four to eight weeks. Authority effects on rankings and AI citation share take three to six months before the pattern is clear.
Do you write the articles?
Yes. Our content department is staffed by native English speakers and we write to each publication’s editorial standard. We interview your subject matter experts so the piece carries real expertise rather than recycled positioning.
What if we are in a boring category?
There is no such thing from the buyer’s point of view. Someone in that category has a budget and a problem. Kubernetes security, EV charging infrastructure, insurance operations software, every one of those has an engaged professional audience and publications that serve it.
Can you guarantee specific publications?
No, and PR On Demand exists precisely so you are not paying for guarantees nobody can make. You approve the target sites in advance and pay on successful publication.
Get named in the places that decide
Whether the decider is an editor, a search engine, or a language model, the work is the same. Earn it.
