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The online buyer has changed and so has his journey; as marketers, we must change our approach to accommodate the new steps and methods that online buyers respond to. As our target audience [...]
Hey Bill Gates, sorry to burst your bubble, but content is not king. It may have taken nearly 20 years for us to realize it; but since you uttered that quotable quip in 1996, we now know for [...]
Content Marketing: everyone is doing it. In fact, here are some statistics that may surprise you: 93% of B2B marketers use content marketing (Source: CMI) Content marketing costs 62% less than [...]
