10 SEO Tips You Must Never Ignore

 

seo

Search Engine Optimization (SEO) is both an art and a science. As such, grand masterpieces have been created and volumes of research have been published. Accomplished SEO specialists agree on many fundamentals and disagree on many principles.

For a novice trying to understand and implement some SEO onto a business website, we have compiled this list of SEO tips. While these may not lead to grand masterpiece or doctoral thesis status (or…they just might!), they are things you can do on your own and are sure to progress your SEO efforts and increase your SERP rankings.

Of course, a full SEO strategy is one that requires time (and patience), knowledge, and investment. But you can start with these tipss to see immediate impact.

Quick and Effective SEO Tweaks

1. Related keywords in the right places

Your keywords should be in 5 places: Post Header, URL (nice to have), Meta Title, Meta Description, and Content Body.

For example, if the keyword I am optimizing this article for is “SEO Tips,” I have placed it near the beginning of the page title (10 SEO Tips You Must . . . ), as a part of my URL (www.keyscouts…./10-seo-tips…), within my meta description, and all over the body of the article, including within heading tags.

Also, look for related keywords on Google (you can often find those at the bottom of the search results page), for example:

SEO tips suggestions by Google

Of course, the flip side of this tip is that you should by all means avoid keywords stuffing. Your content must flow naturally and you must always aim to write for human readers, not Google bots.

2. Add pages to Google manually

If you notice that one of your web pages is not indexed (you can check by Googling “cache:www.yourpageurl.com”), you can submit it through Google Webmaster Tools here. It then takes Google only a few minutes to index your page.

3. Optimize images

When you add images to your posts, make sure the file name is descriptive (using a keyword), and use the alt attribute within the img tag. Also, it is very important to reduce the file size of your images. That is, if you only display the picture as a 200 x 200 thumbnail, do not upload a 1200 x 1200 file.

4. Google+ and other social channels

Google+ is essential to SEO; while all social sharing helps rankings, none is quite as effective as Google+. So, add a +1 button to your pages, share your posts on social media, and encourage your employees, colleagues, and friends to do the same.

5. Internal links for engagement

An internal linking structure adds to audience engagement and also improved SERP rankings. When you link to internal pages on your site, be descriptive in your link (and if you can get a keyword in there too, all the better!). For example, this article will teach you more about ranking higher on Google SERPs.

6. Content is king

Continually be creating new content. Your pages should always be interesting and relevant to your audience as the first priority. Then, optimize them for SEO with keywords, metas, optimized images, and internal linking.

Make sure to stay focused: do not optimize your page for more than 1-2 keywords.

7. XML sitemaps guide the robots

A comprehensive XML sitemap, which includes all of the pages on your site, makes it quicker and easier for robots to index your site and earns you better rankings. If you are using a CMS like WordPress, an XML sitemap may be created (and updated) automatically for you. Extra bonus points if you make an HTML site map too.

Robot design

Guide the Googlebot

 

8. Speedy sites expedite results

Create pages that load quickly. The benefit is twofold: it improves functionality for your visitors and agility for the robots. If your site takes too long to load, visitors will bounce and search engines will spend less time on your site.

9. Use video

Adding videos to YouTube and embedding in your site is great for SEO. Videos are fifty times more likely to show up on Google’s first page when compared to traditional text pages. Make sure your videos are optimized with relevant tags and descriptions. This is a nice strategy because videos often appear at the top of Google SERP results.

10. Avoid duplicate content

Make sure that you do not have the same content on multiple pages of your site. Google might penalize you for this. Also, do not copy content from other websites without giving them credit for it, using the rel canonical tag.

SEO process described

Ongoing SEO Tips

SEO is not a one-time project. There is always more than can be done. Always be on the lookout for new keywords, new content that can be written and optimized, and of course, any changes to the Google algorithms. There are a lot of optimizations you can make that will improve your Google ranking, increase your website traffic, and eventually, increase conversions and sales on your site.

What is your experience with SEO? Have you discovered anything that really made a difference for your website? If so, please share you story below…

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