How Can The Inbound Marketing Methodology Work For You?
Inbound Marketing is about creating content that attracts your ideal customers based on where they are in your conversion funnel and guides them through the stages of the buyer journey.
ATTRACT VISITORS
AWARENESS STAGE
Your customers are researching a problem or pain point through blog posts, guides, ebooks, white papers, checklists, and videos.
CONVERT LEADS
CONSIDERATION STAGE
Your customers are researching the solution to their problem or pain point through webinars, case studies, product specs, and catalogs.
CLOSE DEALS
DECISION STAGE
Your customers are looking for a company like yours to provide the solution by trying out free trials, demos, consultations, and requesting price quotes.
DELIGHT CUSTOMERS
REPEAT
Keep your clients happy and turn into promoters. They will also become repeat customers for additional services or products.
Good B2B search engine optimization will rank your website higher in the search results and make sure that the right people find and stay on your site longer.
Publishing content that relates to your buyer persona’s pain points, challenges and goals is the best way to build credibility and generate quality B2B leads.