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Paid Advertising

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Yes, you can probably do it yourself and get some traffic to your website. However, it will most likely cost you more, a LOT more, and the end results will probably not meet your expectations.

If you’ve ever advertised on Google, you know it’s not a walk in the park. You can set up an account and get visitors in a matter of minutes, but as time passes you realize that you pay way too much for clicks and your bottom line is not profitable.

Being a busy business owner we understand that you have enough on your plate and most likely you lack the time and experience to manage an effective campaign.

Let us turn your campaign into a lead generating machine!

Complimentary To SEO

PPC is a good strategy to get started and potentially long term if conversions warrant it. Compared to organic SEO it generates immediate results. It also enables you to target numerous keywords at once, and quickly realize which keywords are the most cost effective for your website. Armed with this knowledge, you can optimize your SEO campaign to incorporate the primary keywords.

Campaign Set Up

There are many elements to consider before setting up a PPC campaign. You need to have a well defined strategy and plan ahead before execution. This takes into account your campaign objectives, your monthly budget, the timeframe and much more.

Discovery Interview

Before we get to work, we would like to get your thoughts on various topics. Here are some of the questions you will be asked:

  • What is the nature of your business?
  • What are your long and short term goals?
  • How will they be tracked and measured?
  • Who is your target audience?
  • How do you evaluate the usability of your website?
  • Who are your competitors?
  • What are the keywords you think we should target?
  • What are your expectations in terms of traffic?
  • What is your daily/monthly budget?

Armed with this information we will be able to strategically plan your PPC campaign and make sure it aligns with your expectations.

Keyword Research and Selection

Building a list of search keywords is perhaps the most important task in any online marketing campaign. This is not easy as it may sound, and surprisingly, most people do not know what keywords are actually being used to find what they are offering.

It takes a lot of research, gut feel and experience to really come up with an effective keyword list, where the ultimate goal is to understand how your target audience thinks when they look for your products or services.

This is an iterative process that constantly needs to be evaluated and optimized.

PPC Account Setting

We will establish and monitor the numerous Account Settings (daily max spend, match type, countries, time zones, etc.) to have your paid campaign up and running as soon as possible.

Creative Ad Development

We write custom and unique creative ads (titles and descriptions) to help maximize click thru and conversion rates. We will constantly monitor the ad effectiveness to maximize the Click Through Ratio (CTR), or in other words how many searchers (impressions) actually clicked on your ad.

Landing Page Identification and Optimization

The landing page is the first page the user will see when clicking your ad. We will identify the best existing destination and recommend improvements to maximize your site usability and conversion rate.

Track Results

Tracking the conversion rate is the most important part of any PPC campaign. If you cannot track conversions, you will not know how to measure the success of a PPC Campaign.

Usually we recommend using the tracking tools offered by the PPC ad platforms. However, if you need to measure the overall performance of your online marketing efforts (SEO plus PPC) you may want to consider our Web Analytics offering.

We will work with your staff to implement campaign tracking and conversion modules.

We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends.

You will receive monthly reports so you can clearly monitor your campaign effectiveness, your expenses and the return on investment (ROI).

Optimize

This is an ongoing iterative effort where we will constantly optimize the campaign based on the tracking reports and overall performance over time. Our goal is to increase the traffic to your website, maximize the conversion rate and reduce your costs.

That includes suggestion and implementation of PPC campaign improvement, including changes to Title/Description of your ads, keyword list modifications, and bid adjustments.

There is always place for further improvement.

Fees

Pay Per Click campaigns are not made equal and usually differ in size and budget. We measure our efforts according to the number of keywords per campaign, the more keywords – the larger the campaign.

This method reflects the amount of work that is required on our part and unlike other pricing methods, it provides our customers with a clear definition of our monthly fees, so there are no surprises at the end of the month.

There are no hidden fees, and no mark-up fee on top of what the search engines will charge you.

You have the freedom to fully control your budget by selecting how many keywords will be used in your campaign on a monthly basis. Obviously the more keywords you will be targeting – the more traffic and sales to your website.

Click fees are billed separately by the search engines, up to the monthly budget you specify. You can increase or decrease your monthly click budget as needed. You will need to provide payment means for the search engines in order to get started.

Contact us to get a free no-obligation quote.

* Please refer to Google’s Advertiser Guide for more information.