Key Scouts provides a broad set of services to help you promote your website. There are plenty of techniques available and they usually compliment each other if done right.

Search engines have two types of listings: those that are paid for, which are usually distinguished as "sponsored links" or 'pay per click ads' and those that are organic free listing.

This page provides an overview of each service to help you learn more.

SEO Services

SEO stands for "search engine optimization." To have your site optimized for the search engines means to attempt to have your site appear in the top of the search engine results pages whenever a specific keyword is typed into the query box.

There are literally hundreds of search engines available on the Web. Every search engine uses different search algorithms and indexing methods and therefore requires different optimization techniques. We support the following major search engines:

We provide an exclusive 'Get on Top' program and affordable SEO packages to meet various needs and budgets. Our SEO offering is all inclusive, designed to include all SEO aspects in order to achieve best RESULTS.

more...

'Pay Per Click' Advertising

Pay per click (PPC) advertising allows you to pay to have your ad listed on the major search engines. Your ad will appear in the 'sponsored links' section.

The inclusion and relative positioning of PPC ads are based on an open bidding system, where advertisers bid to have their ads listed. The bid amount is paid by the advertiser when a visitor clicks on the ad; hence, this is also known as a "pay per click" advertisement.

Managing a PPC campaign does not require deep knowledge in order to generate some traffic to your website. However, there is a lot more to it than just selecting a few keywords and placing bids. The difference can mean a LOT of money that is being spent non-efficiently yielding poor conversion rates.

At Key Scouts we specialize in managing PPC campaigns, working with the two dominant players in the market:

We believe PPC is an essential element of a pay-for-performance strategy and a complimentary solution to SEO. Whereas SEO can take time in order to achieve top results, PPC is effective immediately.

Ideally, it is recommended to begin a SEO campaign by first launching a PPC campaign and let it run for a few weeks in order to quickly learn which are the most cost-effective keywords that we should be targeting for your website.

more...

Web Analytics

According to Wikipedia: Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.

We believe it is an essential piece of the puzzle and no Web promotion campaign would be complete without it. How else would you measure the return of every dollar you spent on marketing efforts?

We provide a Web traffic analysis module that not only reports your traffic, but also analyzes behavior patterns of your visitors, and performs customer intelligence. You will have access to the numerous reports in an interactive manner at real time.

 

 

more...

Strategic Consulting

The purpose of Web promotion is far deeper than just generating traffic to your web site; the holy grail is really building your brand or in other words getting your name, company or service on the tip of everyone’s tongue. This is very hard to do but the reward is well worth the effort since brand is the tie-breaker for an unsure consumer.

 

SEO and PPC are all vehicles for increasing targeted traffic to your website and eventually your online sales, but building your brand name takes much more.

 

This is a chess game and most likely you're not playing alone. It takes strategic planning, dedication and out of the box thinking to win the game. 

The question you should ask yourself is how far are you willing to go?

 

We will provide you with a detailed marketing strategy plan and manage your website concept to meet your well-defined objectives. We will work closely with you and highlight the path you need to take in order to build a brand around your products and services.

 

 

SEO Reseller Program

We welcome serious partners that would like resell our services. If approved, you will enjoy the benefit of providing your clients with top quality SEO and PPC services and, through our generous commission program, you'll be creating a profitable source of additional revenue for yourself.

 

We offer customized packages for each client, taking into account their website, their target market, and their budget. We will help you and your clients to maximize their online exposure and their return on investment.