Services Overview
Key Scouts provides a broad set of services to help you promote your website. There are plenty of techniques available and they usually compliment each other if done right.
Search engines have two types of listings: those that are paid for, which are usually distinguished as “sponsored links” or ‘pay per click ads’ and those that are organic free listing.
This page provides an overview of each service to help you learn more.
SEO Services
SEO stands for “search engine optimization.” To have your site optimized for the search engines means to attempt having your site appear on top of the search engine results pages whenever a specific keyword is typed into the query box.
There are literally hundreds of search engines available on the Web. Every search engine uses different search algorithms and indexing methods and therefore requires different optimization techniques. We support the following major search engines:
Our SEO methodology is all inclusive, designed to include all SEO aspects in order to achieve genuine RESULTS that will make a significant impact on your business.
We offer two SEO programs:
- Our exclusive ‘Get on Top’ ongoing SEO program, with the objective of getting your website to rank on the top 10 search results and building your profitable online business for many years to come. This program requires a minimum service plan of 6 months.
- Affordable SEO packages to jump-start your website. This offering is most suitable for people looking to make their websites search-engine friendly, and possibly rank for niche-specific keywords, without getting into long term commitments or large budget expenditure.
Pay per click (PPC) advertising allows you to buy search traffic from the search engines (primarily Google and Yahoo) by placing your ads on the ‘sponsored links’ section of the search results.
The inclusion and relative positioning of PPC ads are based on an open bidding system, where advertisers bid to have their ads listed. The bid amount is paid by the advertiser when a visitor clicks on the ad; hence, this is also known as a “pay per click” advertisement.
Managing a PPC campaign does not require deep knowledge in order to generate some traffic to your website. However, there is a lot more to it than just selecting a few keywords and placing bids. The difference can mean a LOT of money that is being spent non-efficiently yielding poor conversion rates and resulting in a non-profitable campaign.
At Key Scouts we specialize in managing PPC campaigns, working with the two dominant players in the market:
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We believe PPC is an essential element of a pay-for-performance strategy and a complimentary solution to SEO. Whereas SEO can take time in order to achieve top results, PPC is effective immediately.
Ideally, it is recommended to begin a SEO campaign by first launching a PPC campaign and let it run for a few weeks in order to quickly learn which are the most cost-effective keywords that we should be targeting for your website.
The Internet is no longer just a network of pages linked to each other. It has turned into something far greater: a network of PEOPLE. Millions of people all over the world interact with each other across countless blogs, forums and rapidly-growing social networks such as Facebook, MySpace, LinkedIn, and many more.
If the purpose of any online marketing campaign is to draw targeted traffic to a website, then the search engines are no longer the only source. The art of social media marketing is to identify the right online resources where your target audience can be found – and then leverage word-of-mouth marketing to promote your business.
Our many years of experience in the online business arena have thought us invaluable lessons about how NOT to do things. We can help you avoid costly mistakes and guide you to the right path.
You will find our Web consulting services most helpful in the following cases:
- If you are building a new website and you want to make sure it is properly optimized for the search engines before launch.
- If your website has decent traffic but poor conversion rate of traffic into business.
- If you are looking to fund your start-up company and you need an online strategic marketing plan to help you get the investors on board.
- If you are looking to build your online brand but you don’t know how.
According to Wikipedia: Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.
We believe it is an essential piece of the puzzle and no Web promotion campaign would be complete without it. How else would you measure the return of every dollar you spent on marketing efforts?
We provide a live Web Analytics module that not only reports your traffic, but also analyzes behavior patterns of your visitors, and provides detailed customer intelligence. You will have access to the numerous reports in an interactive manner at real time.
We also support Google Analytics, which is the most popular Web Analytics platform nowadays, primarily because it is free. Google Analytics is a great tool, easy to configure and read, with seamless integration to Google AdWords advertising platform. The downside of Google Analytics is that the data is accessible by Google (which may be a problem to some organizations), the reports are not real time and there is no way to track an individual user.
