SEO Methodology
Many SEO firms would break SEO down to various topics and charge you for each, for instance website optimization and link popularity campaign are often regarded as two different services and are charged separately. That means you pay twice for the same need – promoting your website.
We believe in keeping things simple for you by being honest and upfront about what we offer. Our professional SEO services are all inclusive and reflect what we believe is essential to actually get your website on the top search results page, with no hidden costs.
Research
This phase will deal with assessing your website, your goals, and your competition in order to plan our strategy and execution.
Discovery Interview
We will conduct a phone interview to learn about the short-term and long-term goals for your website. This information will be used to plan our SEO campaign and design the strategy that best fits your website.
Keyword Effectiveness Research
We will analyze top keywords that are relevant to your website and help you select those that are the most cost-effective to your line of business.
It is important to choose terms that people search against as opposed to those terms you might think your business is about. Choosing the most appropriate keywords is one of the most important aspects of the optimization process.
After this is complete, you will have exact search phrases which will most likely ensure targeted traffic to your website
Competitive Analysis
We will analyze the top 3 websites competing for your primary keywords. We will use this information to plan our SEO strategy in order to outdo them over time.
Preliminary Ranking Report
A baseline report that ranks your site at the beginning of the project, before any actions are performed. This will help both parties measure the ranking progress over time.
On-Page Optimization
This phase includes all efforts that are performed within the boundaries of your website.
Optimizing Pages For Keywords
We will optimize your web pages for the selected keywords. We usually follow the rule of one keyword phrase per page to ensure that the content is structured in a user-friendly manner.
The end result will determine how a search engine robot (also known as a ?Spider? or ?Crawler?) will actually see and rank your website, taking dozens of factors into consideration.
Meta Tag Composition
We will create or adjust the meta tags for each of the optimized pages.
Google Sitemap
We will generate a Google sitemap file for your website to ensure proper crawling and maximum indexing of your pages.
Add New Content Pages
We may provide your website with quality fresh content, optimized for search engine inclusion. These may be new ‘landing pages’, related articles, and more.
Website Structural Analysis
We will analyze the structure of your website and identify potential problems. Our experts will go behind the scenes and examine the design, flow and construction of your site from an optimization perspective. We will provide recommendations using best practices that apply to your website objectives.
Website Usability Assessment
We will asses the user experience on your website and identify potential problems. We will take into account user interface aspects, ease of navigation, copywriting issues, and overall look & feel impression. We will provide recommendations based on best practices that apply to your specific case.
Website Quality Report
We will check your website for variety of errors and problem (broken links, missing ALT attributes, etc.) and will provide you with a detailed report of everything that needs to be fixed.
Off-Page Optimization
This phase includes all efforts that are performed outside the boundaries of your website.
Quality One-Way Link Building
Getting one-way incoming links from relevant websites is the true challenge of any SEO campaign and the golden key to success. The first step is to research your top competitors in order to learn where do they get their links from.
There are many strategies that can be applied, some are more common than others. But at the end of the day, you either pay for links (not very Google-friendly) or you provide quality content in exchange for getting other websites to link to you. We take care of this for you by having talented bloggers and copywriters providing quality content, highly relevant to your website and business.
Over the years we have established a vast network of online assets that we can utilize to promote websites. These are private networks that contain thousands of blogs and websites, covering almost every possible industry you may think of. These private networks enable us to obtain one way links from high authority websites which are highly relevant in context.
This is an ongoing effort which will enhance the quantity and, more importantly, the quality of links you receive from other web resources.
Our goal is to get your website connected within your industry and increase your search engine rankings at the same time. In result you will gain targeted traffic from both related authority sites and the search engines.
Publish Your Articles and Press Releases
If you have written articles or press releases we will publish them to hundreds of article directories and news hubs across the Internet. This will help driving targeted traffic to your website and will boost the number of incoming one way links.
Web Directory Submission
Submitting your website to the right directories can significantly boost your website?s ranking. Prior to submission, we will analyze your site to make sure it is in top shape. Free directory submission include DMOZ and quality selected directories that are relevant to your website.
Paid Web directories are usually of higher quality. We will include top quality Web directories that offer great return for the money, and the best part – it is already included in our offer at no extra cost to you. Our Premium SEO Package includes submission to the Yahoo directory, a $300 value.
Upon completion, we will provide a detailed report of the Web directories we have submitted your website to, including free and paid submissions.
Ranking Check
We will monitor your ranking with the selected search engines on a bi-weekly basis and provide monthly reports. You will be able to review your ranking history analysis, see how your website stacks against competition and measure the effectiveness of our efforts.
